Wine Business Certificate
Program at a Glance
The Wine Business Certificate for working professionals consists of a total of 6 courses. Classes are offered in 10-week blocks. Upon completion of each course, students are awarded 3 continuing education units (CEU).
Seventeen continuing education units (CEUs) must be completed for the Professional Certificate in Wine Business to be awarded. This program is offered on a course-by-course basis. Courses may also be taken on an individual basis without the intention of completing the full certificate program.
Overview and Structure
The Wine Business Certificate course is designed to complement the Viticulture Certificate Program and the Winemaking Certificate Program. The program offers six courses that provide a comprehensive knowledge of sales and marketing wine in both the Direct to Consumer (DTC) and wholesale arenas. See our program details page for curriculum, cost, and instructor information.
The 100% online certificate program in Wine Business focuses on key areas in the wine industry including:
- Wine Industry finance, accounting, and management
- Wine commerce and trade
- Wine sales and distribution
- eCommerce and digital marketing
- Regulatory issues
Spring/Summer 2025 Courses
- Licensing and Compliance in the Wine Industry
- Digital Marketing and eCommerce in the Wine Industry
- Understanding the Basics of Accounting in Wine Business
About the Program
The Wine Business Certificate program awards continuing education units (CEUs) and is designed for non-traditional students seeking to develop additional job skills, advance their careers, or make a career change. Our instructors are subject matter experts with current real-world experience. You'll benefit from the convenience of affordable online classes, practical knowledge, and techniques that you can use immediately, and you'll receive continuing support from your instructors, peers, and industry professionals.
Course Schedules
Licensing and Compliance in the Wine Industry
Fee: $500.00, Dates: March 17 - April 27, 2025 (6-weeks)
Location: On-line Asynchronous
Instructor: Eric Sigmund, J.D., CEUs: 2, Contact Hours: 20
Digital Marketing and eCommerce in the Wine Industry
Fee: $750.00, Dates: June 2 - August 8, 2025 (8-weeks)
Location: On-line Asynchronous
Instructor: Courtney Ahrenholtz, CEUs: 3, Contact Hours: 30
Understanding the Basics of Accounting in Wine Business
Fee: $750.00, Dates: TBD
Location: On-line Asynchronous
Instructor: Michelle Muth, CPA CEUs: 3, Contact Hours: 30
Student Reviews
"I am so pleased and proud to have completed and received the Wine Business Certificate Program!! These sessions were every bit as challenging as any college level course I’ve ever experienced. The industry leaders teaching these programs lend experience and expertise in their specific fields above all others.
I recommend these programs as a way to increase an individual’s offering to the Texas Wine Industry. I would also encourage the industry to reap the benefits these participants will bring upon their completion."
Laurie Ware
For more information about the Wine Business Certificate Program:
Contact the Texas Wine Marketing Research Institute
- Email: texaswine@ttu.edu
- Phone: (806)834-5846
Texas Wine Marketing Research Institute
-
Address
Texas Tech University, P.O. Box 41240, Lubbock, TX 79409-1240 -
Phone
806.742.3077 -
Email
texaswine@ttu.edu